Ability Quote by Simon Mainwaring

A lot of brands just push messages out on social media, but that's not what social is about. Social is about engaging. It's about…

— Stephanie McMahon

“Businesses can forge a direct connection between their community and their brand when they stop thinking about social media as the backup to the…

— Gary Vaynerchuk

Concerned consumers are realizing that they can use social media to organize themselves around shared values to start effective movements. Social media gives them…

— Simon Mainwaring

Observing and understanding the social media phenomenon is one thing-leveraging this trend for advertising purposes is quite another. While most companies recognize the value…

— Stephen Jin-Woo Kim

Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next…

— Martin Lindstrom

The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is…

— Simon Mainwaring

“Social media is much more than self-promotion. It is a two-way street, a set of tools that allow you to reach out to people…

— Cendrine Marrouat

Companies and managers that find a way to harness social media stand to gain.

— Ryan Holmes

Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred.

— Simon Mainwaring

Companies should take advantage of social media's power to connect, but honor the continued role of media in shaping opinion.

— Richard Edelman

Social media are a catalyst for the advancement of everyone's rights. It's where we're reminded that we're all human and all equal. It's where…

— Queen Rania of Jordan

The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.

— Simon Mainwaring