Brands Quote by Simon Mainwaring

As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try…

— Nirmalya Kumar

Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role.…

— Simon Mainwaring

If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This…

— Simon Mainwaring

“They evolve because of the experiences and resulting expectations of people as they buy, use, adapt, discuss and interact with the brand and the…

— Nicholas Ind

The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what…

— Simon Mainwaring

The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.

— Simon Mainwaring

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it…

— Simon Mainwaring

We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands…

— Dan Levitan

Brands need to reinvent themselves from time to time to stay relevant.

— Stephen Covey

“New brands often gain sales through launch promotion, but find that repeat purchases dwindle, not through technical failure but through lack of mindspace and…

— Greg Thain

Instead of worrying about potential disruption, brands can be creative societal disruptors - because their consumers will be right there by their side as…

— Richard Edelman