Brands Quote by Simon Mainwaring

Instead of worrying about potential disruption, brands can be creative societal disruptors - because their consumers will be right there by their side as…

— Richard Edelman

“What is worse, many companies have decided that building new brands is so expensive they will no longer do so. Brand building by advertising…

— Harvard Business School Press

A brand is a person's perception. Of course, it makes marketers nervous to think that marketing is out of their control, but that's why…

— Marty Neumeier

“The word 'brand' makes me shudder because of its links to commercialism and selling out. But the truth is that because great brands deeply…

— Rod Judkins

What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.

— Simon Mainwaring

Socially conscious brands engender more loyalty.

— Daniel Lubetzky

If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when…

— Simon Mainwaring

I think it's come to a point in society where brands are changing and they like people and public figures and athletes who have…

— Liz Cambage

We'll continue to see more and more brands integrate social causes, charitable components and environmental issues as underlying themes to their campaigns and messaging.…

— Amy Jo Martin

Marketing is all pervasive. They're getting marketed products they can't afford - can't ever hope to acquire. They believe the only way they're ever…

— Russell Brand

Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely coherent. Every…

— Wally Olins

I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the…

— Anita Roddick