Audience Quote by Amy Jo Martin

If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when…

— Simon Mainwaring

The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is…

— Simon Mainwaring

Socially conscious brands engender more loyalty.

— Daniel Lubetzky

Brands communicate in two directions: they help us tell other people something about ourselves, but they also help us form ideas about who we…

— Dan Ariely

We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease.

— Simon Mainwaring

There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support…

— Simon Mainwaring

Instead of worrying about potential disruption, brands can be creative societal disruptors - because their consumers will be right there by their side as…

— Richard Edelman

In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values…

— Simon Mainwaring

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it…

— Simon Mainwaring

Brands must have a point of view on that purposeful engagement, whether it's directed towards the environment, poverty, water as a resource or causes…

— Simon Mainwaring

I don't feel the need to brand myself in that way [social media]. But as a means to share information and raise awareness of…

— Scarlett Johansson

If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This…

— Simon Mainwaring