Marketing Quote by Harvard Business School Press
““What is worse, many companies have decided that building new brands is so expensive they will no longer do so. Brand building by advertising is indeed prohibitively expensive. But that’s because it’s the wrong way to build a brand. Marketing””
About This Quote
Source Book: Marketing Management, 2020
Brand building should focus on value and relationships, not costly advertising alone.
In simple terms: Build brands through authentic engagement, not just ads.
Key Takeaway
Prioritize genuine customer connections.
Themes
branding
marketing strategy
cost efficiency
Mood
thoughtful
pragmatic
Type
business
educational
When to use this quote
- product launches
- startup growth
- digital campaigns
Key Concepts
customer value
relationship marketing
brand equity
Questions to Reflect On
- Can authentic value replace paid media?
- What metrics show true brand health?
A Different Perspective
Expensive ads may still be necessary in crowded markets.
