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Art Quote by Philip Kotler

“The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.” quote by Philip Kotler
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“The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.”

Philip Kotler

About This Quote

Source Book: Marketing Management, 15th ed., 2016

Brand building separates you from commodity; price dominates low‑cost producers.

In simple terms: Brands matter more than price.

Key Takeaway

Build a strong brand identity.

Themes

branding competition pricing

Mood

analytical strategic

Type

business educational

When to use this quote

  • product launch
  • advertising campaigns
  • price wars
  • market entry

Key Concepts

marketing strategy consumer behavior

Questions to Reflect On

  • How can you balance brand value and price?
  • What makes a brand a commodity?
A Different Perspective

Strong brands still need competitive pricing.

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