Art Quote by Philip Kotler
“The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.”
About This Quote
Source Book: Marketing Management, 15th ed., 2016
Brand building separates you from commodity; price dominates low‑cost producers.
In simple terms: Brands matter more than price.
Build a strong brand identity.
Themes
Mood
Type
When to use this quote
- product launch
- advertising campaigns
- price wars
- market entry
Key Concepts
Questions to Reflect On
- How can you balance brand value and price?
- What makes a brand a commodity?
Strong brands still need competitive pricing.