Creativity Quote by Philip Kotler
“Thomas Edison had great visions (for lights, music players, movies, etc.) but he knew they didn't count until he could make them work. His statement that creativity is 99% perspiration makes that point. Consider how much time he spent trying to make a synthetic rubber material for tires and never stopped trying but he never succeeded.”
About This Quote
Source Speech: Interview, 1920s, quoted by Philip Kotler
Edison believed ideas only matter when they become functional; effort validates vision.
In simple terms: Ideas need work to count.
Focus on execution.
Themes
Mood
Type
When to use this quote
- product development
- research labs
- entrepreneurship
- inventor mindset
Key Concepts
Questions to Reflect On
- How do you measure progress when outcomes are uncertain?
- When is it time to pivot?
Even with effort, some projects may never succeed.