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Creativity Quote by Philip Kotler

“Thomas Edison had great visions (for lights, music players, movies, etc.) but he knew they didn't count until he could make them work. His statement that creativity is 99% perspiration makes that point. Consider how much time he spent trying to make a synthetic rubber material for tires and never…” quote by Philip Kotler
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“Thomas Edison had great visions (for lights, music players, movies, etc.) but he knew they didn't count until he could make them work. His statement that creativity is 99% perspiration makes that point. Consider how much time he spent trying to make a synthetic rubber material for tires and never stopped trying but he never succeeded.”

Philip Kotler

About This Quote

Source Speech: Interview, 1920s, quoted by Philip Kotler

Edison believed ideas only matter when they become functional; effort validates vision.

In simple terms: Ideas need work to count.

Key Takeaway

Focus on execution.

Themes

creativity effort innovation

Mood

determined reflective

Type

inspirational pragmatic

When to use this quote

  • product development
  • research labs
  • entrepreneurship
  • inventor mindset

Key Concepts

perseverance trial and error practicality

Questions to Reflect On

  • How do you measure progress when outcomes are uncertain?
  • When is it time to pivot?
A Different Perspective

Even with effort, some projects may never succeed.

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