Creativity and lateral thinking have exactly the same basis as humour. — Edward de Bono Copy Share Image
There is no doubt that creativity is the most important human resource of all... — Edward de Bono Copy Share Image
Creativity gives the possibility of some sort of achievement to everyone. — Edward de Bono Copy Share Image
There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and… — Edward de Bono Copy Share Image
They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all. — Edward de Bono Copy Share Image
It is better to have enough ideas for some of them to be wrong, than to be always right by having no… — Edward de Bono Copy Share Image
Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and… — Edward de Bono Copy Share Image
In the art world, creativity involves aesthetic sensibility, emotional resonance and a gift for expression. — Edward de Bono Copy Share Image
We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of… — Edward de Bono Copy Share Image
Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be… — Edward de Bono Copy Share Image
One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered… — Edward de Bono Copy Share Image
Creative thinking - in terms of idea creativity - is not a mystical talent. It is a skill that can be practised… — Edward de Bono Copy Share Image
Creativity is a great motivator because it mades people interested in what they are doing. — Edward de Bono Copy Share Image
Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its… — Edward de Bono Copy Share Image
The simple process of focusing on things that are normally taken for granted is a powerful source of creativity. — Edward de Bono Copy Share Image
Creativity can be learned like basketball, which does not mean we will all be NBA stars. — Edward de Bono Copy Share Image
Creativity involves breaking out of established patterns in order to look at things in a different way. — Edward de Bono Copy Share Image
Lateral thinking... is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and… — Edward de Bono Copy Share Image
As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . .… — Edward de Bono Copy Share Image
Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their… — Edward de Bono Copy Share Image
We still seek to solve conflicts with 'judgement' instead of designing the way forwards. — Edward de Bono Copy Share Image
Traditional thinking is all about "what is" Future thinking will also need to be about what can be. — Edward de Bono Copy Share Image
“In 80% of Socrates' dialogues there was no constructive outcome. He saw his role as simply pointing out what was "wrong.” — Edward De Bono Copy Share Image
The music that really turns me on is either running toward God or away from God. Both recognize the pivot, that God is at… — Edward de Bono Copy Share Image
The effective thinker treats arrogance as the major sin of thinking. — Edward de Bono Copy Share Image
To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field. — Edward de Bono Copy Share Image
The weapons of the positive revolution are not bullets and bombs but simple human perceptions. Bullets and bombs may offer physical power but eventually… — Edward de Bono Copy Share Image
“In real-life situations apparently logical lines of argument are often (not always) based on an inability to see alternative possibilities. In a similar way… — Edward De Bono Copy Share Image
An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore. — Edward De Bono Copy Share Image
