Traditional thinking is all about "what is" Future thinking will also need to be about what can be. — Edward de Bono Copy Share Image
Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive. — Edward de Bono Copy Share Image
Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas.… — Edward de Bono Copy Share Image
The winner is the chef who takes the same ingredients as everyone else and produces the best results. — Edward de Bono Copy Share Image
It is better to have enough ideas for some of them to be wrong, than to be always right by having no… — Edward de Bono Copy Share Image
We may need to solve problems not by removing the cause but by designing the way forward even if the cause remains… — Edward de Bono Copy Share Image
Although feelings are not supposed to intrude on business discussions, they do anyway - we just disguise them as logic. — Edward de Bono Copy Share Image
We still seek to solve conflicts with 'judgement' instead of designing the way forwards. — Edward de Bono Copy Share Image
Traditional thinking is all about "what is" Future thinking will also need to be about what can be. — Edward de Bono Copy Share Image
“In 80% of Socrates' dialogues there was no constructive outcome. He saw his role as simply pointing out what was "wrong.” — Edward De Bono Copy Share Image
The music that really turns me on is either running toward God or away from God. Both recognize the pivot, that God is at… — Edward de Bono Copy Share Image
The effective thinker treats arrogance as the major sin of thinking. — Edward de Bono Copy Share Image
To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field. — Edward de Bono Copy Share Image
The weapons of the positive revolution are not bullets and bombs but simple human perceptions. Bullets and bombs may offer physical power but eventually… — Edward de Bono Copy Share Image
“In real-life situations apparently logical lines of argument are often (not always) based on an inability to see alternative possibilities. In a similar way… — Edward De Bono Copy Share Image
An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore. — Edward De Bono Copy Share Image
