Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas.… — Edward de Bono Copy Share Image
Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced. — Edward de Bono Copy Share Image
On trade, our hypocrisy is at its most appalling. Trade reform isn't about charity, it's about justice, and this campaign, Trade Justice… — Edward de Bono Copy Share Image
A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered. — Edward de Bono Copy Share Image
It is better to have enough ideas for some of them to be wrong, than to be always right by having no… — Edward de Bono Copy Share Image
They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all. — Edward de Bono Copy Share Image
America is an idea, but it's an idea that brings with it some baggage, like power brings responsibility. It's an idea that… — Edward de Bono Copy Share Image
(...) being right all the time acquires a huge importance in education, and there is this terror of being wrong. The ego… — Edward de Bono Copy Share Image
Once a new idea springs into existence, it cannot be unthought. There is a sense of immortality in a new idea. — Edward de Bono Copy Share Image
Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its… — Edward de Bono Copy Share Image
Some people are aware of another sort of thinking which... leads to those simple ideas that are obvious only after they have… — Edward de Bono Copy Share Image
Creative thinking - in terms of idea creativity - is not a mystical talent. It is a skill that can be practised… — Edward de Bono Copy Share Image
Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you… — Edward de Bono Copy Share Image
We still seek to solve conflicts with 'judgement' instead of designing the way forwards. — Edward de Bono Copy Share Image
Traditional thinking is all about "what is" Future thinking will also need to be about what can be. — Edward de Bono Copy Share Image
“In 80% of Socrates' dialogues there was no constructive outcome. He saw his role as simply pointing out what was "wrong.” — Edward De Bono Copy Share Image
The music that really turns me on is either running toward God or away from God. Both recognize the pivot, that God is at… — Edward de Bono Copy Share Image
The effective thinker treats arrogance as the major sin of thinking. — Edward de Bono Copy Share Image
To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field. — Edward de Bono Copy Share Image
The weapons of the positive revolution are not bullets and bombs but simple human perceptions. Bullets and bombs may offer physical power but eventually… — Edward de Bono Copy Share Image
“In real-life situations apparently logical lines of argument are often (not always) based on an inability to see alternative possibilities. In a similar way… — Edward De Bono Copy Share Image
An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore. — Edward De Bono Copy Share Image
