Conventional Quote by Edward de Bono

“Some people are aware of another sort of thinking which... leads to those simple ideas that are obvious only after they have been thought of... the term 'lateral thinking' has been coined to describe this orther sort of thinking; 'vertical thinking' is used to denote the conventional logical…” quote by Edward de Bono — Download Open image

“Some people are aware of another sort of thinking which... leads to those simple ideas that are obvious only after they have been thought of... the term 'lateral thinking' has been coined to describe this orther sort of thinking; 'vertical thinking' is used to denote the conventional logical process.”

Edward de Bono

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Conventional Has beens Ideas Lateral thinking Logical Obvious People Process Simple Simple ideas Term Thinking Used Vertical

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The effective thinker treats arrogance as the major sin of thinking.

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To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.

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Argument is meant to reveal the truth, not to create it.

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Complexity creates confusion, simplicity focus.

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The weapons of the positive revolution are not bullets and bombs but simple human perceptions. Bullets and bombs may offer physical power but eventually…

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“In real-life situations apparently logical lines of argument are often (not always) based on an inability to see alternative possibilities. In a similar way…

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An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.

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