Traditional thinking is all about "what is" Future thinking will also need to be about what can be. — Edward de Bono Copy Share Image
The winner is the chef who takes the same ingredients as everyone else and produces the best results. — Edward de Bono Copy Share Image
If you do not design the future, someone or something else will design it for you. — Edward de Bono Copy Share Image
Intelligence is something we are born with. Thinking is a skill that must be learned. — Edward de Bono Copy Share Image
Creativity is a great motivator because it mades people interested in what they are doing. — Edward de Bono Copy Share Image
The awful thing is that you can never be aware of what you are not aware of. — Edward de Bono Copy Share Image
I used to think that one day I'd be able to resolve the different drives I have in different directions, the tensions… — Edward de Bono Copy Share Image
You cannot look in a new direction by looking harder in the same direction. — Edward de Bono Copy Share Image
A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all… — Edward de Bono Copy Share Image
Simplicity before understanding is simplistic; simplicity after understanding is simple. — Edward de Bono Copy Share Image
We still seek to solve conflicts with 'judgement' instead of designing the way forwards. — Edward de Bono Copy Share Image
Traditional thinking is all about "what is" Future thinking will also need to be about what can be. — Edward de Bono Copy Share Image
“In 80% of Socrates' dialogues there was no constructive outcome. He saw his role as simply pointing out what was "wrong.” — Edward De Bono Copy Share Image
The music that really turns me on is either running toward God or away from God. Both recognize the pivot, that God is at… — Edward de Bono Copy Share Image
The effective thinker treats arrogance as the major sin of thinking. — Edward de Bono Copy Share Image
To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field. — Edward de Bono Copy Share Image
The weapons of the positive revolution are not bullets and bombs but simple human perceptions. Bullets and bombs may offer physical power but eventually… — Edward de Bono Copy Share Image
“In real-life situations apparently logical lines of argument are often (not always) based on an inability to see alternative possibilities. In a similar way… — Edward De Bono Copy Share Image
An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore. — Edward De Bono Copy Share Image
