Direction Quote by Edward de Bono
“You cannot look in a new direction by looking harder in the same direction.”
About This Quote
Source Book: Lateral Thinking, 1970
Changing direction requires a new perspective, not merely intensifying the same approach; innovation demands a shift in mindset.
In simple terms: New ideas need fresh angles, not harder work.
Key Takeaway
Adopt different viewpoints to solve problems.
Themes
creativity
problem solving
innovation
Mood
energetic
hopeful
Type
strategic
motivational
When to use this quote
- business
- education
- personal projects
- team meetings
Key Concepts
lateral thinking
cognitive flexibility
Questions to Reflect On
- What new angle could you try?
- How can you break habitual thinking patterns?
A Different Perspective
Hard work alone may reinforce existing blind spots.
