Approach Quote by Edward de Bono
“With vertical thinking one may look for different approaches until one finds a promising one. With lateral thinking one goes on generating as many approaches as one can even after one has found a promising one. With vertical thinking one is trying to select the best approach but with lateral thinking one is generating different approaches for the sake of generating them.”
About This Quote
Source Book: Lateral Thinking: Creativity Step Problem Solving, Edward de Bono, 1970
Vertical thinking narrows focus to select the best solution; lateral thinking expands ideas, generating many alternatives even after a good one is found.
In simple terms: Vertical chooses; lateral creates.
Key Takeaway
Use both to balance depth and breadth.
Themes
creativity
problem solving
decision making
innovation
Mood
curious
energetic
Type
strategic
inspirational
When to use this quote
- brainstorming sessions
- product design
- strategic planning
- research development
Key Concepts
convergent thinking
divergent thinking
ideation
Questions to Reflect On
- How can you know when to switch from vertical to lateral?
- When does generating more ideas become counterproductive?
A Different Perspective
Lateral thinking may produce many impractical ideas, consuming time.
