“answer. Donald’s dysfunctional belief was related to Janine’s, but he’d held on to it for much longer—a life of responsible and successful… — Bill Burnett Alarm clock Copy Share Image
“When you finally get down to making a choice from your narrowed-down list of alternatives, and you’ve cognitively evaluated the issues, and… — Bill Burnett Choice Copy Share Image
“Dysfunctional Belief: To be happy, I have to make the right choice. Reframe: There is no right choice—only good choosing.” — Bill Burnett Choice Copy Share Image
“We mostly use cognitive knowing—all that good, objective, organized, informational kind of knowing—the sort of knowing that gets you A’s in school.… — Bill Burnett Goals Copy Share Image
“Design doesn’t just work for creating cool stuff like computers and Ferraris; it works in creating a cool life. You can use… — Bill Burnett Computers Copy Share Image
“Decision making is stressful, so the best time to prepare for good choosing is when there’s no choice at stake. That’s when… — Bill Burnett Art making Copy Share Image
“A well-designed life is a life that is generative—it is constantly creative, productive, changing, evolving, and there is always the possibility of… — Bill Burnett Creativity Copy Share Image
“Dysfunctional Belief: Happiness is having it all. Reframe: Happiness is letting go of what you don’t need.” — Bill Burnett Faith Copy Share Image
“Dysfunctional Belief: I am looking for a job. Reframe: I am pursuing a number of offers.” — Bill Burnett Faith Copy Share Image
“It's worth emphasizing that failures and hardships are a part of every life, even the well-designed ones.” — Bill Burnett Failure Copy Share Image
“In fact, in the United States, only 27 percent of college grads end up in a career related to their majors.” — Bill Burnett Copy Share Image
“Most people fail not for lack of talent but for lack of imagination. You can get a lot of this information by… — Bill Burnett Copy Share Image
“the research shows that, for most people, passion comes after they try something, discover they like it, and develop mastery—not before. To” — Bill Burnett Passion Copy Share Image
“Quantity has a quality all its own. In life design, more is better, because more ideas equal access to better ideas, and… — Bill Burnett Life Copy Share Image
“When an activity is done to win, to advance, to achieve—even if it’s “fun” to do so—it’s not play. It may be… — Bill Burnett Copy Share Image
“That’s the problem with letting go—it’s more of an inaction than an action, and your brain just hates that, the same way… — Bill Burnett Nature Copy Share Image
“There are multiple great lives (and plans) within me, and I get to choose which one to build my way forward to… — Bill Burnett Life Copy Share Image
“You can imagine a career and a life that don't exist; you can build that future you, and as a result your… — Bill Burnett Career Copy Share Image
“When you understand who you are, design your life, and then go live your life, you cannot fail. It does not mean… — Bill Burnett Failure Copy Share Image
“Aesthetics involves human emotion—and we’ve discovered that when emotions are involved, design thinking has proved to be the best problem-solving tool.” — Bill Burnett Beauty Copy Share Image
“These are all gravity problems—meaning they are not real problems. Why? Because in life design, if it’s not actionable, it’s not a… — Bill Burnett Life Copy Share Image
“The conclusion is that if your mind starts with multiple ideas in parallel, it is not prematurely committed to one path and… — Bill Burnett Psychology Copy Share Image
“That may be true, but it’s not the point. Designers learn to have lots of wild ideas because they know that the… — Bill Burnett Crazy ideas Copy Share Image
“If you’re like most of us, then the reason your choosing process is stuck isn’t about your knowledge—it’s about the length of… — Bill Burnett Choice Copy Share Image
“One way is to do some research and find out how long the job has been posted. In a good labor market,… — Bill Burnett Investing Copy Share Image
