“You can imagine a career and a life that don't exist; you can build that future you, and as a result your… — Bill Burnett Career Copy Share Image
“Quantity has a quality all its own. In life design, more is better, because more ideas equal access to better ideas, and… — Bill Burnett Life Copy Share Image
“Dysfunctional Belief: To be happy, I have to make the right choice. Reframe: There is no right choice—only good choosing.” — Bill Burnett Choice Copy Share Image
“It's worth emphasizing that failures and hardships are a part of every life, even the well-designed ones.” — Bill Burnett Failure Copy Share Image
“Most people fail not for lack of talent but for lack of imagination. You can get a lot of this information by… — Bill Burnett Imagination Copy Share Image
“Aesthetics involves human emotion—and we’ve discovered that when emotions are involved, design thinking has proved to be the best problem-solving tool.” — Bill Burnett Aesthetics Copy Share Image
“In fact, in the United States, only 27 percent of college grads end up in a career related to their majors.” — Bill Burnett Education Copy Share Image
“Dysfunctional Belief: Networking is just hustling people—it’s slimy. Reframe: Networking is just asking for directions.” — Bill Burnett Dysfunctional Copy Share Image
“These are all gravity problems—meaning they are not real problems. Why? Because in life design, if it’s not actionable, it’s not a… — Bill Burnett Life Copy Share Image
“We mostly use cognitive knowing—all that good, objective, organized, informational kind of knowing—the sort of knowing that gets you A’s in school.… — Bill Burnett Goals Copy Share Image
“One way is to do some research and find out how long the job has been posted. In a good labor market,… — Bill Burnett Investing Copy Share Image
“The conclusion is that if your mind starts with multiple ideas in parallel, it is not prematurely committed to one path and… — Bill Burnett Psychology Copy Share Image
“That’s the problem with letting go—it’s more of an inaction than an action, and your brain just hates that, the same way… — Bill Burnett Nature Copy Share Image
“When an activity is done to win, to advance, to achieve—even if it’s “fun” to do so—it’s not play. It may be… — Bill Burnett Copy Share Image
“The reframe for the question “What do you want to be when you grow up?” is this: “Who or what do you… — Bill Burnett Change Copy Share Image
“A well-designed life is a life that is generative—it is constantly creative, productive, changing, evolving, and there is always the possibility of… — Bill Burnett Creativity Copy Share Image
“Decision making is stressful, so the best time to prepare for good choosing is when there’s no choice at stake. That’s when… — Bill Burnett Art making Copy Share Image
“Design doesn’t just work for creating cool stuff like computers and Ferraris; it works in creating a cool life. You can use… — Bill Burnett Computers Copy Share Image
“When you finally get down to making a choice from your narrowed-down list of alternatives, and you’ve cognitively evaluated the issues, and… — Bill Burnett Choice Copy Share Image
“When you understand who you are, design your life, and then go live your life, you cannot fail. It does not mean… — Bill Burnett Failure Copy Share Image
“That may be true, but it’s not the point. Designers learn to have lots of wild ideas because they know that the… — Bill Burnett Crazy ideas Copy Share Image
“• Possible considerations ° Geography—where will you live? ° What experience/learning will you gain? ° What are the impacts/results of choosing this… — Bill Burnett Career Copy Share Image
“answer. Donald’s dysfunctional belief was related to Janine’s, but he’d held on to it for much longer—a life of responsible and successful… — Bill Burnett Alarm clock Copy Share Image
“There are multiple great lives (and plans) within me, and I get to choose which one to build my way forward to… — Bill Burnett Life Copy Share Image
“the research shows that, for most people, passion comes after they try something, discover they like it, and develop mastery—not before. To” — Bill Burnett Passion Copy Share Image
“Dysfunctional Belief: I am looking for a job. Reframe: I am pursuing a number of offers.” — Bill Burnett Dysfunctional Copy Share Image
“Dysfunctional Belief: Happiness is having it all. Reframe: Happiness is letting go of what you don’t need.” — Bill Burnett Faith Copy Share Image
“The key is to reframe your idea of options by realizing that if you have too many options, you actually have none… — Bill Burnett Choice Copy Share Image
“Work is fun when you are actually leaning into your strengths and are deeply engaged and energized by what you’re doing.” — Bill Burnett Work Copy Share Image
“The key is not to get stuck on something that you have effectively no chance of succeeding at. We” — Bill Burnett Stuck Copy Share Image
“Who doesn’t want to be immune to failure? Unfortunately, there’s no vaccine, and it’s impossible never to fail.” — Bill Burnett Failure Copy Share Image
“Dysfunctional Belief: I should already know where I’m going. Reframe: You can’t know where you are going until you know where you… — Bill Burnett Faith Copy Share Image
“If you’re like most of us, then the reason your choosing process is stuck isn’t about your knowledge—it’s about the length of… — Bill Burnett Choice Copy Share Image
“As you begin to think like a designer, remember one important thing: it’s impossible to predict the future. And the corollary to… — Bill Burnett Time Copy Share Image
“A well-designed life is a life that is generative—it is constantly creative, productive, changing, evolving, and there is always the possibility of… — Bill Burnett Creativity Copy Share Image
“Dysfunctional Belief: You should focus on your need to find a job. Reframe: You should focus on the hiring manager’s need to… — Bill Burnett Faith Copy Share Image
“Most exciting • The one we wish we could do if money were no object • The dark horse—probably won’t work, but… — Bill Burnett Dark horse Copy Share Image
“In fact, most minds can choose effectively between only three to five options. If we’re faced with more than that, our ability… — Bill Burnett Choice Copy Share Image
“Odyssey Plan 1. Create three alternative five-year plans, using the worksheet provided. 2. Give each alternative a descriptive six-word title, and write… — Bill Burnett Plans Copy Share Image
