““In fact, most minds can choose effectively between only three to five options. If we’re faced with more than that, our ability to make a choice begins to wane—many more than that and our ability to choose completely freezes. It’s just the way our brains are wired. We’re attracted to having alternatives, and our modern culture almost idolizes options for their own sake. Get lots of options! Keep your options open! Don’t get locked in! We””
