Aesthetics Quote by Bill Burnett
““Aesthetics involves human emotion—and we’ve discovered that when emotions are involved, design thinking has proved to be the best problem-solving tool.””
About This Quote
Source Book: Creative Confidence by Tom Kelley and David Kelley, 2013
Design thinking leverages emotions to solve problems effectively.
In simple terms: Emotions improve design problem solving.
Integrate feeling into creative processes.
Themes
Mood
Type
When to use this quote
- product development
- team workshops
- user research
Key Concepts
Questions to Reflect On
- How can teams balance emotion and logic?
- What emotions drive better design?
Emotions can bias decisions if not balanced.