Jonathan Ive

My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of…

— Jonathan Ive

The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed…

— Jonathan Ive

To design something really new and innovative you have to reject reason.

— Jonathan Ive

The most important thing is that you actually care, that you do something to the very best of your ability

— Jonathan Ive

We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care-just like the…

— Jonathan Ive

And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And…

— Jonathan Ive

The absence of clutter is just a clutter-free product. That's not simple.

— Jonathan Ive

In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us…

— Jonathan Ive

A beautiful product that doesn't work very well is ugly.

— Jonathan Ive

We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a…

— Jonathan Ive

I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England…

— Jonathan Ive

It's a very strange thing for a designer to say, but one of the things that really irritates me in products is…

— Jonathan Ive

We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh,…

— Jonathan Ive

As a kid, I remember taking apart whatever I could get my hands on.

— Jonathan Ive

I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's…

— Jonathan Ive

I left London in 1992, but I'm there 3-4 times a year, and love visiting.

— Jonathan Ive

Manufactured objects testify to who made them; they describe values.

— Jonathan Ive

We're very genuinely designing the best products that we can for people.

— Jonathan Ive

When something exceeds your ability to understand how it works, it sort of becomes magical.

— Jonathan Ive

So much of my background is about making: physically doing it myself.

— Jonathan Ive

The iPhone was broadly dismissed. The iPod was broadly dismissed. The iPad was probably more copiously written off as a large iPod.

— Jonathan Ive

Very often design is the most immediate way of defining what products become in people's minds.

— Jonathan Ive

But one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my…

— Jonathan Ive

Even in high school, I was keenly aware of this remarkable tradition that the U.K. had of designing and making.

— Jonathan Ive

To do something innovative means that you reject reason.

— Jonathan Ive