Abstract Quote by Jonathan Ive

We are focused on features, not products. We eliminated future products that would have made the complexity problem worse. We don't want to have…

— Sergey Brin

If you work on a new product launch, spent time in a new geography, or work to develop a completely new skill, you have…

— Scott D. Anthony

When I encounter a problem - something that's not quite right with a product - I enjoy breaking it down in my mind and…

— Tony Fadell

“It’s been pointed out that products that start out simple often end up getting so complex they cease to be useful. But if you…

— Giles Colborne

Making a product better often requires removing features.

— Marco Arment

The difficult part for us is adding features without making the product more complicated.

— Jan Koum

Building a product is easy. But building the company that builds the product is hard.

— Dennis Crowley

Customers want new functionality, but they don't want the traditional complexity that has marred products in the past.

— Marc Benioff

The major problems facing the development of products that are safer, less prone to error, and easier to use and understand are not technological:…

— Donald A. Norman

When you do everything to make the very best product, it also means you're very focused on just a few products.

— Jonathan Ive

You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not…

— Anonymous

If you look at, you know, the limitations of creating new products, you're only limited by the technology that you have to work with.

— Homaro Cantu