Asks Quote by Jonathan Ive
“We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of the opportunities of tomorrow from the context of today to design.”
About This Quote
Source Interview: Design Talk, 2015, Apple Design Conference
Design decisions should be based on professional expertise, not on untrained public opinion.
In simple terms: Design needs expert insight, not lay opinions.
Key Takeaway
Rely on designers for future‑focused solutions.
Themes
design
expertise
future
ethics
Mood
thoughtful
critical
Type
analytical
strategic
When to use this quote
- product development
- branding strategy
- user experience research
- market forecasting
Key Concepts
human‑centered design
designer authority
innovation
Questions to Reflect On
- How can designers incorporate broader perspectives without losing expertise?
- What risks arise from excluding user voices?
A Different Perspective
Designers may overlook diverse user needs without public input.
