Design Quote by Jonathan Ive Download Open image “We don't do focus groups - that is the job of the designer.” — Jonathan Ive ★ ★ ★ ★ ★ 2.9 out of 5 (7 ratings) Copy quoteShare Design Designer Focus Focus groups Groups Jobs Product design
We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of… — Jonathan Ive Copy Share Image
“We don’t do focus groups—that is the job of the designer,” said Jony. “It’s unfair to ask people who don’t have a sense of… — Leander Kahney Copy Share Image
Focus groups are a waste of time, filled with people telling you what you want to hear so they can go home. — Sergio Zyman Copy Share Image
Half the stuff I have done which has been successful would never have been made if it had been shown to focus groups. — John Hurt Copy Share Image
“the inventors and company executives don’t generally partake in their own creations. Thus the heavy reliance on focus groups with the targeted consumer.” — Michael Moss Copy Share Image
I've never been in a focus-group meeting. I wonder how many anchors can say that. — Shepard Smith Copy Share Image
The biggest secret of focused people is that they don't think about focus. — Penelope Trunk Copy Share Image
We always need focus in all we do. That is why we always have a target. — Terry Mark Copy Share Image
My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you… — Jonathan Ive Copy Share Image
The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an… — Jonathan Ive Copy Share Image
To design something really new and innovative you have to reject reason. — Jonathan Ive Copy Share Image
The most important thing is that you actually care, that you do something to the very best of your ability — Jonathan Ive Copy Share Image
We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care-just like the people who make them. But what we’ve shown is that people do care. It’s not just about aesthetics. They care about things that are thoughtfully conceived and well made. We make and sell a very, very large number… — Jonathan Ive Copy Share
And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said, 'No Jony, you're just really vain. You just want people to like you. I'm surprised at you, because I thought you really held the work up as the most important and not how you are perceived… — Jonathan Ive Copy Share
The absence of clutter is just a clutter-free product. That's not simple. — Jonathan Ive Copy Share Image
In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first understandings of form and material, of the way a material behaves--'I press too hard here, and it breaks here' and so on. Some of the digital rendering tools are impressive, but it's important that people still… — Jonathan Ive Copy Share
We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of… — Jonathan Ive Copy Share Image
I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England industrialising first. — Jonathan Ive Copy Share Image
It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm… — Jonathan Ive Copy Share Image
That's the great secret of creativity. You treat ideas like cats: you make them follow you. — Ray Bradbury Copy Share Image
Plenty of white space and generous line spacing,and don't make the type size too miserly. Then you will be assured of a product fit… — Giambattista Bodoni Copy Share Image
Designers shouldn’t design for museums any more than mummies should die for them. — Ralph Caplan Copy Share Image
The market may never coalesce around one basic design, or even around two or three dominant devices. — Tom Peters Copy Share Image
Design is not making beauty, beauty emerges from selection, affinities, integration, love. — Louis Kahn Copy Share Image
The beauty of New York is unintentional; it arose independent of human design, like a stalagmite cavern. — Milan Kundera Copy Share Image
Like many other scientists who hold the Catholic faith, I see the Creator's plan and purpose fulfilled in our universe. I see a planet… — Kenneth R. Miller Copy Share Image
Programmers are always surrounded by complexity; we cannot avoid it… If our basic tool, the language in which we design and code our programs,… — Tony Hoare Copy Share Image
Design is a very personal thing. It's like art. Your personal choice plays a big role. — Gauri Khan Copy Share Image
I am not a great believer in dialectical struggle. I am much more of a fusion person. I see it as a dialogue, or… — Marina Warner Copy Share Image
