Design Quote by Jonathan Ive
“We don't do focus groups - that is the job of the designer.”
About This Quote
Designers focus on creation, not research; user insights come from other roles.
In simple terms: Designers should not conduct focus groups.
Key Takeaway
Let designers design, let researchers research.
Themes
design
research
roles
Mood
thoughtful
critical
Type
philosophical
advice
When to use this quote
- product development
- market research
- team structure
Key Concepts
user experience
collaboration
Questions to Reflect On
- Should designers ever engage directly with users?
- How can teams share insights effectively?
A Different Perspective
Excluding designers from user research may limit empathy.
