Defining Quote by Jonathan Ive

Good design makes a product understandable.

— Dieter Rams

Design is not the act of amazing an audience with the novelty of forms or materials; it is the originality that repeatedly extracts astounding…

— Kenya Hara

Ultimately, we are deluding ourselves if we think that the products that we design are the ‘things’ that we sell, rather than the individual,…

— Bill Buxton

Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.

— Steve Jobs

Product design is fed by the avant-garde.

— Cornelia Parker

The nature of design is to synthesize disparate perspectives and create a richer end product through collaboration and iteration.

— Jens Martin Skibsted

In the marketplace, design is your greatest differentiator once everything becomes comparable in terms of technology and quality.

— Gerry McGovern

Thinking like a designer can transform the way you develop products services, processes and even strategy

— Tim Brown

We're very genuinely designing the best products that we can for people.

— Jonathan Ive

Most brands want to see their products used in creative ways.

— Brit Morin

Define what the product will do before you design how the product will do it.

— Alan Cooper

Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.

— Donald A. Norman