The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed… — Jonathan Ive Copy Share Image
To design something really new and innovative you have to reject reason. — Jonathan Ive Copy Share Image
The absence of clutter is just a clutter-free product. That's not simple. — Jonathan Ive Copy Share Image
We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a… — Jonathan Ive Copy Share Image
It's a very strange thing for a designer to say, but one of the things that really irritates me in products is… — Jonathan Ive Copy Share Image
I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's… — Jonathan Ive Copy Share Image
We're very genuinely designing the best products that we can for people. — Jonathan Ive Copy Share Image
Very often design is the most immediate way of defining what products become in people's minds. — Jonathan Ive Copy Share Image
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products. — Jonathan Ive Copy Share Image
I discovered at an early age that all I've ever wanted to do is design. — Jonathan Ive Copy Share Image
If something is going to be better, it is new, and if it's new you are confronting problems and challenges you don't… — Jonathan Ive Copy Share Image
I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making. — Jonathan Ive Copy Share Image
What we make testifies who we are. People can sense care and can sense carelessness. — Jonathan Ive Copy Share Image
Perhaps I'd like to design cars, but I don't think I'd be much good at it. — Jonathan Ive Copy Share Image
A small change at the beginning of the design process defines an entirely different product at the end. — Jonathan Ive Copy Share Image
It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It… — Jonathan Ive Copy Share Image
I like to work in a small team. There is only 18 of us on the design team. Nobody has ever left. — Jonathan Ive Copy Share Image
We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a… — Jonathan Ive Copy Share Image
True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well,… — Jonathan Ive Copy Share Image
Designing and developing anything of consequence is incredibly challenging. — Jonathan Ive Copy Share Image
Eight years of work can be copied in six months. It wasn't inevitable that it was going to work. A stolen design… — Jonathan Ive Copy Share Image
If you are truly innovating, you don't have a prototype you can refer to. — Jonathan Ive Copy Share Image
The best design explicitly acknowledges that you cannot disconnect the form from the material--the material informs the form, — Jonathan Ive Copy Share Image
As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and… — Jonathan Ive Copy Share Image
My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you… — Jonathan Ive Copy Share Image
The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an… — Jonathan Ive Copy Share Image
To design something really new and innovative you have to reject reason. — Jonathan Ive Copy Share Image
The most important thing is that you actually care, that you do something to the very best of your ability — Jonathan Ive Copy Share Image
We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care-just like the people who… — Jonathan Ive Copy Share Image
And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said,… — Jonathan Ive Copy Share Image
The absence of clutter is just a clutter-free product. That's not simple. — Jonathan Ive Copy Share Image
In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first… — Jonathan Ive Copy Share Image
We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of… — Jonathan Ive Copy Share Image
I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England industrialising first. — Jonathan Ive Copy Share Image
It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm… — Jonathan Ive Copy Share Image
