Design Quote by Jonathan Ive
“There are 9 rejected ideas for every idea that works.”
About This Quote
Source Interview: Design Talk, 2014
Many ideas are discarded; only a few become successful innovations.
In simple terms: Most ideas fail, but persistence yields breakthroughs.
Key Takeaway
Persist through rejection to find viable ideas.
Themes
innovation
failure
creativity
design
Mood
analytical
encouraging
Type
design
business
When to use this quote
- product development cycles
- brainstorming sessions
- startup pitch meetings
Key Concepts
ideation
selection bias
risk tolerance
Questions to Reflect On
- How many ideas have you discarded?
- What criteria help you identify promising concepts?
A Different Perspective
High rejection rates can discourage risk‑taking.
