The most important thing is that you actually care, that you do something to the very best of your ability — Jonathan Ive Copy Share Image
We're very genuinely designing the best products that we can for people. — Jonathan Ive Copy Share Image
If something is going to be better, it is new, and if it's new you are confronting problems and challenges you don't… — Jonathan Ive Copy Share Image
It became an exercise to reduce and reduce, but it makes it easier to build an easier for people to work with. — Jonathan Ive Copy Share Image
Its difficult to do something radically new, unless you are at the heart of a company. — Jonathan Ive Copy Share Image
Apple stood for something and had a reason for being that wasn't just about making money. — Jonathan Ive Copy Share Image
The word design is everything and nothing. The design and the product itself are inseparable. — Jonathan Ive Copy Share Image
The memory of how we work will endure beyond the products of our work. — Jonathan Ive Copy Share Image
It's very easy to make something that is new. So we are trying to make things that are better. — Jonathan Ive Copy Share Image
We shouldn't be afraid to fail- if we are not failing we are not pushing. — Jonathan Ive Copy Share Image
It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy.… — Jonathan Ive Copy Share Image
Different and new is relatively easy. Doing something thats genuinely better is very hard. — Jonathan Ive Copy Share Image
We say no to a lot of things so we can invest an incredible amount of care on what we do. — Jonathan Ive Copy Share Image
Objects and their manufacture are inseparable, you understand a product if you understand how it's made. — Jonathan Ive Copy Share Image
Simplicity is somehow essentially describing the purpose and place of an object and product. — Jonathan Ive Copy Share Image
My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you… — Jonathan Ive Copy Share Image
The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an… — Jonathan Ive Copy Share Image
To design something really new and innovative you have to reject reason. — Jonathan Ive Copy Share Image
The most important thing is that you actually care, that you do something to the very best of your ability — Jonathan Ive Copy Share Image
We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care-just like the people who… — Jonathan Ive Copy Share Image
And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said,… — Jonathan Ive Copy Share Image
The absence of clutter is just a clutter-free product. That's not simple. — Jonathan Ive Copy Share Image
In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first… — Jonathan Ive Copy Share Image
We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of… — Jonathan Ive Copy Share Image
I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England industrialising first. — Jonathan Ive Copy Share Image
It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm… — Jonathan Ive Copy Share Image
