Amount Quote by Jonathan Ive
“We say no to a lot of things so we can invest an incredible amount of care on what we do.”
About This Quote
Source Interview: Design Talk, 2015
By rejecting many opportunities, we concentrate our care and resources on a few chosen pursuits, achieving higher quality.
In simple terms: Focus by saying no.
Key Takeaway
Prioritize and invest deeply.
Themes
focus
prioritization
care
Mood
reflective
strategic
Type
business
philosophical
When to use this quote
- project management
- product design
- personal goals
Key Concepts
business strategy
design thinking
resource allocation
Questions to Reflect On
- What do you say no to?
- How to ensure chosen focus aligns with values?
A Different Perspective
Too much focus can cause missed opportunities.
