Aesthetics Quote by Jonathan Ive

When we brand things, our brains perceive them as more special and valuable than they actually are.

— Martin Lindstrom

There is always a reason behind things that are made, and if there isn't, there will be one when they travel through the world.…

— Marcel Wanders

As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.

— Jonathan Ive

“useful, or believe to be beautiful." Thus said the godfather of the Arts & Crafts movement, William Morris. Anyone who has ever spent time…

— Dan Saffer

Ultimately, we are deluding ourselves if we think that the products that we design are the ‘things’ that we sell, rather than the individual,…

— Bill Buxton

When you make a thing, a thing that is new, it is so complicated making it that it is bound to be ugly. But…

— Pablo Picasso

I maintain that the expression of junk and objects has an intrinsic value, and I see no need to look for aesthetic forms in…

— Arman

Our present culture, however, specializes in inflaming endless lust for possessions with advertisements that constantly convince us that we need more (particularly to create…

— Marva Dawn

Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If…

— Yves Behar

“aesthetic isn't simply about good design for good design's sake.”

— Noah Kerner

There are some, I know, who see beautification as a frill, as an extra, or as something that is luxurious enough to postpone. Well,…

— Lyndon B. Johnson

Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character…

— Richard Branson