We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care-just like the… — Jonathan Ive Copy Share Image
Perhaps I'd like to design cars, but I don't think I'd be much good at it. — Jonathan Ive Copy Share Image
Once, even the simple metal needle challenged the conventional thinking of a time. — Jonathan Ive Copy Share Image
I think subconsciously people are remarkably discerning. I think that they can sense care. — Jonathan Ive Copy Share Image
I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much… — Jonathan Ive Copy Share Image
The design process is about designing and prototyping and making. When you separate those, I think the final result suffers. — Jonathan Ive Copy Share Image
So much of what we try to do is get to a point where the solution seems inevitable: you know, you think… — Jonathan Ive Copy Share Image
I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about… — Jonathan Ive Copy Share Image
I think it’s a wonderful view that care was important – but I think you can make a one-off and not care… — Jonathan Ive Copy Share Image
The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes… — Jonathan Ive Copy Share Image
It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it… — Jonathan Ive Copy Share Image
My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you… — Jonathan Ive Copy Share Image
The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an… — Jonathan Ive Copy Share Image
To design something really new and innovative you have to reject reason. — Jonathan Ive Copy Share Image
The most important thing is that you actually care, that you do something to the very best of your ability — Jonathan Ive Copy Share Image
We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care-just like the people who… — Jonathan Ive Copy Share Image
And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said,… — Jonathan Ive Copy Share Image
The absence of clutter is just a clutter-free product. That's not simple. — Jonathan Ive Copy Share Image
In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first… — Jonathan Ive Copy Share Image
We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of… — Jonathan Ive Copy Share Image
I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England industrialising first. — Jonathan Ive Copy Share Image
It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm… — Jonathan Ive Copy Share Image
