We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care-just like the… — Jonathan Ive Copy Share Image
And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And… — Jonathan Ive Copy Share Image
In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us… — Jonathan Ive Copy Share Image
We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a… — Jonathan Ive Copy Share Image
We're very genuinely designing the best products that we can for people. — Jonathan Ive Copy Share Image
Very often design is the most immediate way of defining what products become in people's minds. — Jonathan Ive Copy Share Image
It became an exercise to reduce and reduce, but it makes it easier to build an easier for people to work with. — Jonathan Ive Copy Share Image
What we make testifies who we are. People can sense care and can sense carelessness. — Jonathan Ive Copy Share Image
There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products… — Jonathan Ive Copy Share Image
It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It… — Jonathan Ive Copy Share Image
We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a… — Jonathan Ive Copy Share Image
We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the… — Jonathan Ive Copy Share Image
What we make testifies who we are. People can sense care and can sense carelessness. This relates to respect for each other… — Jonathan Ive Copy Share Image
I think subconsciously people are remarkably discerning. I think that they can sense care. — Jonathan Ive Copy Share Image
One thing most people don't know is that Steve Jobs is an exceptional designer. — Jonathan Ive Copy Share Image
At the start of the process the idea is just a thought - very fragile and exclusive. When the first physical manifestation… — Jonathan Ive Copy Share Image
We try to solve very complicated problems without letting people know how complicated the problem was. — Jonathan Ive Copy Share Image
Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we… — Jonathan Ive Copy Share Image
My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you… — Jonathan Ive Copy Share Image
The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an… — Jonathan Ive Copy Share Image
To design something really new and innovative you have to reject reason. — Jonathan Ive Copy Share Image
The most important thing is that you actually care, that you do something to the very best of your ability — Jonathan Ive Copy Share Image
We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care-just like the people who… — Jonathan Ive Copy Share Image
And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said,… — Jonathan Ive Copy Share Image
The absence of clutter is just a clutter-free product. That's not simple. — Jonathan Ive Copy Share Image
In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first… — Jonathan Ive Copy Share Image
We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of… — Jonathan Ive Copy Share Image
I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England industrialising first. — Jonathan Ive Copy Share Image
It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm… — Jonathan Ive Copy Share Image
