Agendas Quote by Jonathan Ive
“We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a set of values. And what preoccupies us is that sense of care, and what our products will not speak to is a schedule, what our products will not speak to is trying to respond to some corporate or competitive agenda. We’re very genuinely designing the best products that we can for people.”
About This Quote
Source Speech: Interview with Jonathan Ive, 2015
Design must reflect values, not just schedules or corporate agendas, focusing on genuine care for users.
In simple terms: Design should prioritize values over deadlines.
Key Takeaway
Create products that truly care for people.
Themes
design
values
user‑centered
ethics
Mood
thoughtful
inspirational
Type
philosophical
motivational
When to use this quote
- product development
- marketing launches
- brand strategy
- team meetings
Key Concepts
human‑centered design
value alignment
corporate responsibility
Questions to Reflect On
- How can teams resist corporate pressure to compromise values?
- What processes ensure care stays central?
A Different Perspective
Balancing market pressure with ethical design can be challenging.
