Better Quote by Evan Sharp

What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.

— Angela Ahrendts

If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's…

— Martin Lindstrom

What we've built is a community-led, purpose-driven, direct to consumer model. It's where the future of brands will go.

— Ben Francis

A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.

— Niall FitzGerald

The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable –…

— Scott Bedbury

Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

— David F. D'Alessandro

It's important to keep up the idea of the brand, even beyond sales.

— Ines de La Fressange

I think brands should go back to being more specialised and focused on particular market segments. Sometimes the business you don’t do is more…

— Mark Price

“The word 'brand' makes me shudder because of its links to commercialism and selling out. But the truth is that because great brands deeply…

— Rod Judkins

I think the key is that you come out with products which are embracing and true to the brand.

— Henrik Fisker

A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.

— Martin Lindstrom

Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you…

— Kevin Plank