Connecting Quote by Evan Sharp
“The biggest product thing for international is connecting you with local people, local content.”
About This Quote
Source Company: Pinterest, 2010–present
The key international product goal is to connect users with local people and content, fostering community and relevance.
In simple terms: International product focuses on local connections.
Prioritize local relevance in global products.
Themes
Mood
Type
When to use this quote
- global expansion planning
- local market research
- user onboarding
Key Concepts
Questions to Reflect On
- How can products stay locally relevant?
- What metrics show successful local engagement?
Balancing global brand with local nuance is hard.