Brands Quote by Mark Price
“I think brands should go back to being more specialised and focused on particular market segments. Sometimes the business you don’t do is more important than that which you actually do.”
About This Quote
Source Speech: Business Strategy Conference, 2018
Specialization beats overextension; focusing on core markets matters more than diversifying too broadly
In simple terms: Focus on core strengths over many markets
Key Takeaway
Prioritize niche expertise for impact
Themes
strategy
focus
specialization
Mood
analytical
pragmatic
Type
strategic
business
When to use this quote
- Startup planning
- product line decisions
- resource allocation
- marketing campaigns
Key Concepts
Core competency theory
market segmentation
Questions to Reflect On
- Which markets truly align with your strengths?
- When might diversification be beneficial?
A Different Perspective
Specialization can limit growth opportunities
![“What are you for? It may be, to a degree, consoling that white brothers and sisters did not vote for [Donald] Trump, and do not participate in that brand of animus, that gas-bagging of enormous bigotry.” quote by Michael Eric Dyson](https://sms4smile.com/quotes/img-quotes/01d/michael-eric-dyson-1424_animus_what-are-you-for-it-may-be-to-a-degree-c_14940.jpg)
![“I don't feel the need to brand myself in that way [social media]. But as a means to share information and raise awareness of things, I think these social-networking platforms are unprecedented.” quote by Scarlett Johansson](https://sms4smile.com/quotes/img-quotes/3d9/scarlett-johansson-2233_awareness_i-don-t-feel-the-need-to-brand-myself-in_11641.jpg)
