Brands Quote by Bozoma Saint John
“I do think brands are like people.”
About This Quote
Source Interview: Business Insider, 2020
Brands, like people, develop personalities that attract or repel audiences.
In simple terms: Brands act like people with personalities.
Build brand personality deliberately.
Themes
Mood
Type
When to use this quote
- product launches
- customer loyalty programs
- rebranding efforts
Key Concepts
Questions to Reflect On
- What human traits do you associate with your favorite brand?
- How can a brand stay authentic?
Brands can be perceived as inauthentic.