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Brands Quote by Bozoma Saint John

“I do think brands are like people.” quote by Bozoma Saint John
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“I do think brands are like people.”

Bozoma Saint John

About This Quote

Source Interview: Business Insider, 2020

Brands, like people, develop personalities that attract or repel audiences.

In simple terms: Brands act like people with personalities.

Key Takeaway

Build brand personality deliberately.

Themes

branding personality marketing

Mood

enthusiastic analytical

Type

marketing insightful

When to use this quote

  • product launches
  • customer loyalty programs
  • rebranding efforts

Key Concepts

psychology consumer behavior storytelling

Questions to Reflect On

  • What human traits do you associate with your favorite brand?
  • How can a brand stay authentic?
A Different Perspective

Brands can be perceived as inauthentic.

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