Brand Quote by Martin Lindstrom
“A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.”
About This Quote
Source Book: Brandwashed by Martin Lindstrom, 2011
Explains that brands are emotional constructs used to project desired identities to the world.
In simple terms: Brands shape emotional identity.
Key Takeaway
Leverage brand emotions wisely.
Themes
marketing
identity
emotion
Mood
analytical
thoughtful
Type
marketing
psychological
When to use this quote
- personal branding
- advertising campaigns
- product design
Key Concepts
brand psychology
consumer behavior
Questions to Reflect On
- How does your brand reflect your true self?
- What emotions do you want your brand to evoke?
A Different Perspective
Emotional branding can manipulate perceptions.
