Barriers Quote by Howard Schultz
“Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.”
About This Quote
Source Speech: Starbucks Leadership Talk, Howard Schultz, 2015
Enduring brands succeed by forming deep, barrier‑free emotional bonds with customers, built on trust as the core attribute.
In simple terms: Brands win by creating trusted emotional connections.
Key Takeaway
Focus on building trust and emotional ties.
Themes
branding
trust
customer relationships
Mood
inspirational
optimistic
Type
business
marketing
When to use this quote
- marketing strategy
- customer service
- product design
- public relations
Key Concepts
emotional bonding
brand loyalty
trust building
Questions to Reflect On
- How can a brand deepen trust beyond messaging?
- What emotional cues most influence customer loyalty?
A Different Perspective
Trust alone may not guarantee loyalty without quality.
