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“We want a direct relationship with our customers. To build a business and sell products to them.” quote by Tim Sweeney
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“We want a direct relationship with our customers. To build a business and sell products to them.”

Tim Sweeney

About This Quote

Source Company statement: Epic Games press release, 2021

The goal is to create a direct, unmediated connection with customers to sell products effectively.

In simple terms: Want direct customer ties to sell.

Key Takeaway

Build direct channels and trust.

Themes

business strategy customer relationships direct sales trust marketing

Mood

focused determined optimistic

Type

business strategic

When to use this quote

  • e‑commerce
  • software sales
  • subscription services
  • retail partnerships

Key Concepts

economics brand loyalty digital platforms

Questions to Reflect On

  • What value does direct contact bring?
  • How can you balance direct sales with privacy concerns?
A Different Perspective

Direct relationships can be costly and complex to maintain.

3.9 out of 5 (10 ratings)

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