Able Quote by Wilson Bryan Key

Advertising, music, atmospheres, subliminal messages and films can have an impact on our emotional life, and we cannot control it because we are not…

— Tariq Ramadan

In our modern society the image and mythic process has been taken over by corporations that directly control advertising and, indirectly, the entertainment industry.…

— Robert Lawlor

In the field of marketing . . . the trend toward selling [has] reached something of a nadir with the unveiling . . .…

— Vance Packard

When entertainment works the best, you're creating an apparatus to convey emotions.

— John Ridley

“If ads are about selling things, they are not only about selling things; their images can carry symbolic meanings, transmit messages, and create moods…

— John Jervis

If you really put passion and soul in your product, it shows, and the customers will notice.

— Sridhar Vembu

A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience.…

— Scott Bedbury

In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want to support…

— Martin Lindstrom

“Companies are confusing emotion-driven marketing campaigns which still focus on the products and services, with authentic missions which inspire people with a higher purpose…

— Simon Robinson

The means of communication, the irresistible output of the entertainment and information industry carry with them prescribed attitudes and habits, certain intellectual and emotional…

— Herbert Marcuse

“a clear description of users — their desires, emotions, the context with which they use the product — is paramount to building the right solution.”

— Nir Eyal

“Internal Triggers When a product becomes tightly coupled with a thought, an emotion, or a pre-existing routine, it leverages an internal trigger.”

— Nir Eyal