Alcohol Quote by Wilson Bryan Key
“Ice cubes likely sell more alcohol for the distilling industry than attractive models in cheesecake poses. The inconspicuous ice cubes often hide the invisible sell - invisible, that is, to the conscious mind.”
About This Quote
Source Book: The Secret Life of Language by Wilson Bryan Key, 1975
Ice cubes subtly influence consumer behavior, making alcohol more appealing than visual marketing.
In simple terms: Ice can affect buying without people noticing.
Key Takeaway
Consider hidden cues in marketing.
Themes
perception
marketing
consumer behavior
Mood
curious
analytical
Type
observational
insightful
When to use this quote
- product packaging
- advertising
- retail displays
Key Concepts
psychology
subliminal influence
Questions to Reflect On
- How do unnoticed details shape choices?
- Can we design ethical subliminal cues?
A Different Perspective
Invisible cues can be ignored or misinterpreted.
![“[As in the case of] alcohol prohibition, illegality has driven organized crime, sent countless people to jail, and killed many thousands. Repression does not work.” quote by Sam Branson](https://sms4smile.com/quotes/img-quotes/212/sam-branson-36458_alcohol_as-in-the-case-of-alcohol-prohibition-il_8703.jpg)
