When you start a company, it's a singular focus. You have the wind at your back. — Howard Schultz Copy Share Image
In this ever-changing society, the most powerful and enduring brands are built from the heart. — Howard Schultz Copy Share Image
I really believe that you cannot use the stock market as a proxy for the economy. — Howard Schultz Copy Share Image
Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does... — Howard Schultz Copy Share Image
Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is… — Howard Schultz Copy Share Image
To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any… — Howard Schultz Copy Share Image
Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own. — Howard Schultz Copy Share Image
Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing… — Howard Schultz Copy Share Image
Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company,… — Howard Schultz Copy Share Image
Great companies are defined by their discipline and their understanding of who they are and who they are not. — Howard Schultz Copy Share Image
I think many start-ups make mistakes because they are focusing on things that are farther ahead, and they haven't done the work… — Howard Schultz Copy Share Image
I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or… — Howard Schultz Copy Share Image
In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations… — Howard Schultz Copy Share Image
What I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people… — Howard Schultz Copy Share Image
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one… — Howard Schultz Copy Share Image
When we love something, emotion often drives our actions. This is the gift and the challenge entrepreneurs face every day. The companies… — Howard Schultz Copy Share Image
“A well-built brand is the culmination of intangibles that do not directly flow to the revenue or profitability of a company, but… — Howard Schultz Copy Share Image
There's an energy and excitement when you're building a company. You have so much tail wind. You're planting new seeds. But it's… — Howard Schultz Copy Share Image
The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary. — Howard Schultz Copy Share Image
For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem,… — Howard Schultz Copy Share Image
If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products… — Howard Schultz Copy Share Image
The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to… — Howard Schultz Copy Share Image
Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are… — Howard Schultz Copy Share Image
While their service is ending, our responsibility is just beginning! — Howard Schultz Copy Share Image
“Living in the same city as Microsoft, I’m only too aware that, even in low-technology businesses like coffee, the Next Big Thing could knock… — Howard Schultz Copy Share Image
We have a big opportunity in China. We think the number of stores here can rival the number in North America. — Howard Schultz Copy Share Image
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and… — Howard Schultz Copy Share Image
We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to… — Howard Schultz Copy Share Image
I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board,… — Howard Schultz Copy Share Image
