Customer Quote by Howard Schultz
“The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary.”
About This Quote
He distinguishes Starbucks and Teavana customers as having different needs that complement each other.
In simple terms: Customers have distinct but complementary needs.
Key Takeaway
Recognize and serve varied customer needs.
Themes
customer segmentation
complementarity
marketing
Mood
strategic
insightful
Type
business
marketing
When to use this quote
- store planning
- marketing campaigns
- customer surveys
Key Concepts
retail strategy
product differentiation
Questions to Reflect On
- How can businesses leverage complementary customer groups?
- What risks arise from over‑segmentation?
