Culture Quote by Howard Schultz
“When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.”
About This Quote
Source Speech: Starbucks Global Leadership Forum, 1999
Founding Starbucks involved defining core values and guiding principles to shape its culture.
In simple terms: Values guide company culture.
Key Takeaway
Define clear values to steer culture.
Themes
values
culture
founding
Mood
motivational
reflective
Type
philosophical
advice
When to use this quote
- startup planning
- employee onboarding
- brand workshops
Key Concepts
mission
principles
brand identity
Questions to Reflect On
- What values should a new company prioritize?
- How do you keep values alive over time?
A Different Perspective
Values can be ignored if not reinforced.
