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Affair Quote by Howard Schultz

“Starbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew.” quote by Howard Schultz
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“Starbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew.”

Howard Schultz

About This Quote

Source Speech: Starbucks CEO keynote, 2015

Starbucks is reviving America's enthusiasm for coffee by adding romance and fresh flavors to the drink.

In simple terms: Starbucks renews love for coffee with romance and new taste.

Key Takeaway

Embrace new coffee experiences.

Themes

marketing culture food trends

Mood

enthusiastic nostalgic

Type

advertising inspirational

When to use this quote

  • café visits
  • product launches
  • taste testing
  • brand storytelling

Key Concepts

brand revival sensory appeal

Questions to Reflect On

  • How does romance affect coffee perception?
  • What new flavors excite you?
A Different Perspective

May overlook health concerns of added flavors.

4.0 out of 5 (8 ratings)

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