Brands Quote by Howard Schultz

When I returned as CEO in 2008, Starbucks had forgotten that meaningful innovations balance an organization's heritage with modern-day relevance and market differentiation, so…

— Howard Schultz

I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what…

— Howard Schultz

Starbucks represents something beyond a cup of coffee.

— Howard Schultz

Before it became a ubiquitous part of urban life, Starbucks was, in most American cities, a radically new idea.

— Virginia Postrel

The response to the Starbucks brand has been phenomenal in our international markets.

— Howard Schultz

Starbucks being an extension of peoples home and work. The sense of community, human connection. That appears to be as relevant in Turkey, China,…

— Howard Schultz

Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.

— Howard Schultz

People around the world, they want the authentic Starbucks experience.

— Howard Schultz

“Starbucks itself is a product of diverse global cultures: “Starbuck’s customers, whether in Zurich or Beirut, are drinking an American version of an Italian…

— Patricia J. Campbell

“There is a word that comes to my mind when I think about our company and our people. That word is 'love.' I love…

— Howard Schultz

When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.

— Howard Schultz

We think of Starbucks not as a coffee company but a media company.

— Howard Schultz