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Brand Quote by Howard Schultz

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““A well-built brand is the culmination of intangibles that do not directly flow to the revenue or profitability of a company, but contribute to its texture. Forsaking them can take a subtle, collective toll.””

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While their service is ending, our responsibility is just beginning!

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We have a big opportunity in China. We think the number of stores here can rival the number in North America.

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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and…

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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to…

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I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board,…

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