Brands Quote by Stephen B. Shepard

A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a…

— Scott Bedbury

The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable –…

— Scott Bedbury

“The word 'brand' makes me shudder because of its links to commercialism and selling out. But the truth is that because great brands deeply…

— Rod Judkins

A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.

— Martin Lindstrom

A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or…

— Seth Godin

“A “brand” identifies how you are unique and different. It is an attention-getter to help you stack up against your competitors. It also shares…

— Susan C. Young

Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

— David F. D'Alessandro

A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.

— Niall FitzGerald

A brand is a promise. A good brand is a promise kept.

— Muhtar Kent

A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a…

— Phil Knight

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But…

— Elon Musk

Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely coherent. Every…

— Wally Olins