Brands Quote by Nick Cooper

Brand equity doesn't change based on economic considerations.

— Chris Jogis

I think brands should go back to being more specialised and focused on particular market segments. Sometimes the business you don’t do is more…

— Mark Price

If you don't have the confidence to own the worth of your brand and share it unapologetically, you won't make a massive impact.

— Lewis Howes

“The more you build brand equity, the less of it you own.”

— Steve McKee

Any entrepreneur worth their salt knows that their brand is worthless if it doesn't somehow contribute to society or the overall good of the…

— Lynda Resnick

Instead of worrying about potential disruption, brands can be creative societal disruptors - because their consumers will be right there by their side as…

— Richard Edelman

What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.

— Simon Mainwaring

It's important to keep up the idea of the brand, even beyond sales.

— Ines de La Fressange

A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.

— Scott D. Cook

Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character…

— Richard Branson

Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.

— Howard Schultz

To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or…

— Al Ries