Breaking Quote by Jeff Zucker

Being creative and playing with your content during the holidays is a great idea. But straying too far from your fundamental brand (from address,…

— Paul Ford

Bordeaux would be naive not to recognize that Robert Parker was driving the brand equity. If the next generation doesn't care about Chateau Pichon-Lalande,…

— Gary Vaynerchuk

As for the endpoint market, vendors such as McAfee and Symantec hold tremendous brand equity due to their consumer products. This of course translates…

— Ken Xie

Cost does not equal value... and low cost parts decrease brand equity for a very long time.

— Tom Peters

“The more you build brand equity, the less of it you own.”

— Steve McKee

There is no point in retaining a brand equity if it has no traction with consumers, or has no likelihood of doing so.

— Nick Cooper

You are as good as your product. When you are used and loved by everyone, your brand equity is high. When you are not,…

— Mark Pincus

Winelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I…

— Gary Vaynerchuk

A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community. And while the concept of brand…

— Stephen B. Shepard

I don't want to help brand someone else and not have equity or ownership in that company.

— Redman

“When long-term effects were included in the calculations, however, the contribution of digital dropped by half. Online displays and Facebook advertising just cannot deliver…

— McKinsey Chief Marketing & Sales Officer Forum

Brand equity doesn't change based on economic considerations.

— Chris Jogis