Ads Quote by Howard Schultz

In this ever-changing society, the most powerful and enduring brands are built from the heart.

— Howard Schultz

The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable –…

— Scott Bedbury

“The word 'brand' makes me shudder because of its links to commercialism and selling out. But the truth is that because great brands deeply…

— Rod Judkins

Your brand is your public identity, what you're trusted for. And for your brand to endure it has to be tested, redefined, managed and…

— Lisa Gansky

I am building a group of brands I truly believe in.

— Ben Shelton

Ultimately, strong branding is not just a promise to our customers,to our partners, to our shareholders and to our communities;it is also a promise…

— Carly Fiorina

“A well-built brand is the culmination of intangibles that do not directly flow to the revenue or profitability of a company, but contribute to…

— Howard Schultz

Brands are only powerful if they're real and authentic.

— Neil Blumenthal

It is not easy to build a great brand. It takes leadership to persuade the rest of the company to follow your vision. It…

— David F. D'Alessandro

“When you have a strong company culture it will shine through your brand and you can authentically say, “This is what our brand is…

— Amber Hurdle

A lot of people don't always know how successful our brand is and we don't ever talk about it. But it's exciting to see…

— Huda Kattan

Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely coherent. Every…

— Wally Olins