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Wally Olins

(1930–2014) Advertising Person

8 quotes in 52 categories

Wally Olins was an advertising person.

Quick Facts About Wally Olins

Born: December 19, 1930
Died: April 14, 2014
Profession: Advertising Person

About Wally Olins

[Wikidata] British brand consultant (1930-2014)... | [Wikipedia] Wallace Olins CBE was a British practitioner of corporate identity and branding. He co-founded Wolff Olins and Saffron Brand Consultants and was the chairman of both. Olins advised many of the world's leading organisations on identity, branding, communication and related matters including 3i, Akzo N

Quotes by Wally Olins

Brands and branding are the most significant gifts that commerce has ever made to popular culture.

Branding

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What I really, hugely, and antagonistically dislike is the attempt to quantify the unquantifiable. And if you are a branding consultant, you…

Accepting

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The only requirement of a symbol is that it have substance underneath: The first thing to do is to try to establish…

Firsts

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Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely…

Aspect

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It's quite extraordinary that a recourse (branding/identity) which is generally regarded as so significant, and is now so ubiquitous, is so little…

Branding

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Brands and branding are the most significant gifts that commerce has ever made to popular culture. Branding has moved so far beyond…

Branding

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Branding is a profound manifestation of the human condition

Branding

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We have to be alert to the way brands behave and misbehave. We have to reward the good ones with our loyalty…

Avoiding

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